Picket Hill Equestrian Centre is located in Fredericton, New Brunswick. The recent new owner of the stable hosted a friendly horse show to kick start her business. It was decided that posters and social media attention would be ideal to better advertise the newly renamed stable and widely promote the show.
As an unknown business name in the area the show's poster needed to be eye catching and easy to read, and vastly different from other show advertisements. Minimal detail besides title and dates were provided to leave more room for eye-catching imagery. A facebook cover photo was designed as a companion piece, using the same style as the poster.